To create (Retention SMS Campaign), follow the below steps:
User Authority to create (Retention SMS Campaign):
-
Owner ✅
-
Manager ✅
-
Operator ❎
1- Go to "Marketing" and then "SMS Campaigns"
2- At the top right, click on "Create Campaign"
Type
3- Add the "Campaign Title"
4- Choose the purpose of this campaign
-
Smart Campaigns
-
If you want to Encourage your current customers to order again, then select "Retention"
-
If you want to Target one of your customer segment with predefined goals, then
select "Segment Targeting"
-
-
Classic Campaigns
-
If you want to send the campaign to all people immediately to Stany in contact with your customers and give them updates, then choose
"Announcement"
-
5- Click on "Get Started"
Retention Campaigns
Recipients
-
In "Look Back Window" : You will be able to set amount of for the campaign to look back and send to the customers who didn’t order within the set criteria (All customers / Last Year / Last 6 months / Last 3 months / Last Month)
-
In "Inactivity Period" : Set the amount of days to send an SMS message to the customer in case of no order submitted within this period
-
In "Message Limit" : Set the limit for the number of SMS messages to be sent in this campaign
6- Click on "Next"
Important Notes
-
Depending on your SMS character length, one SMS may count as more than one credit
-
There are 30-day-cooldown-period before sending the second message to the same customer to not mark your Sender-ID as Spam
Details
-
In "Voucher" section, select the "Voucher" type (No Voucher / Percentage / Amount / Free Delivery) and fill the needed details
-
You can use the Toolbox which are shortcuts to (Direct Link / Voucher code / Voucher expiry / Voucher value)
-
In "Time Period" Select the Start & End Date
Review
-
You will be able to see the summary of (Target Segment / Estimated Customer Reach / Available SMS Credits / Estimated SMS Credits) and the message that will be sent to your customers
-
You will be able to test the SMS by clicking on "Send myself a test SMS"
7- Click on "Launch Campaign"
To watch a short video of how to create Retention SMS campaigns