To create segment targeting sms campaign, follow the below steps:
User Authority to create segment targeting sms campaign:
-
Owner ✅
-
Manager ✅
-
Operator ❎
1- Go to "Marketing" and then "SMS Campaigns"
2- At the top right, click on "Create Campaign"
Type
3- Add the "Campaign Title"
4- Choose the purpose of this campaign
-
Smart Campaigns
-
If you want to Encourage your current customers to order again, then select "Retention"
-
If you want to Target one of your customer segment with predefined goals, then select "Segment Targeting"
-
-
Classic Campaigns
-
If you want to send the campaign to all people immediately to Stany in contact with your customers and give them updates, then choose
"Announcement"
-
5- Click on "Get Started"
Segment Targeting Campaigns
Recipients
You can select to send the SMS messages to "All Customers” or target specific segment:
-
Champions: Ordered many times recently
-
Loyal: Ordered many times in the last three months
-
Promising: Ordered a few times recently
-
New: Just made their first order recently
-
Low Value: Ordered very few times and last order was a long time ago
-
Needs Attention: Ordered many times but it has been a while
Details
-
Select the "Campaign Goal" : Select a goal that match your need, it will help you decide the content (Retain your champs / Increase basket size / Re-engage users / Encourage second orders)
-
-
In "Voucher" section, select the "Voucher" type (No Voucher / Percentage / Amount / Free Delivery) and fill the needed details
-
You can use the Toolbox which are shortcuts to (Direct Link / Voucher code / Voucher expiry / Voucher value)
-
In "Time Period" Select the Start & End Date
Review
-
You will be able to see the summary of (Target Segment / Estimated Customer Reach / Available SMS Credits / Estimated SMS Credits) and the message that will be sent to your customers
-
You will be able to test the SMS by clicking on "Send myself a test SMS"
7- Click on "Launch Campaign"
To watch a short video of how to create a segment targeting sms campaign