How to create (Segment Targeting SMS Campaign) 📩

To create segment targeting sms campaign, follow the below steps:

User Authority to create segment targeting sms campaign:

  • Owner

  • Manager

  • Operator

1- Go to "Marketing" and then "SMS Campaigns"

 

2- At the top right, click on "Create Campaign"

 

Type

3- Add the "Campaign Title"

 

4- Choose the purpose of this campaign

 

  • Smart Campaigns

    • If you want to Encourage your current customers to order again, then select "Retention"

    • If you want to Target one of your customer segment with predefined goals, then select "Segment Targeting"

  • Classic Campaigns

    • If you want to send the campaign to all people immediately to Stany in contact with your customers and give them updates, then choose
      "Announcement"

 

5- Click on "Get Started"

 


Segment Targeting Campaigns

Recipients

You can select to send the SMS messages to "All Customers” or target specific segment:

 

  • Champions: Ordered many times recently

  • Loyal: Ordered many times in the last three months

  • Promising: Ordered a few times recently

  • New: Just made their first order recently

  • Low Value: Ordered very few times and last order was a long time ago

  • Needs Attention: Ordered many times but it has been a while

 

Details

  • Select the "Campaign Goal" : Select a goal that match your need, it will help you decide the content (Retain your champs / Increase basket size / Re-engage users / Encourage second orders)

     

  •  

  • In "Voucher" section, select the "Voucher" type (No Voucher / Percentage / Amount / Free Delivery) and fill the needed details

     

  • In "Info", select the "Campaign Language" (English / عربي) and write the "SMS Content"

     

     

  • You can use the Toolbox which are shortcuts to (Direct Link / Voucher code / Voucher expiry / Voucher value)

     

  • In "Time Period" Select the Start & End Date

 


Review

  • You will be able to see the summary of (Target Segment / Estimated Customer Reach / Available SMS Credits / Estimated SMS Credits) and the message that will be sent to your customers

 

  • You will be able to test the SMS by clicking on "Send myself a test SMS"

 

7- Click on "Launch Campaign"

 


To watch a short video of how to create a segment targeting sms campaign