[Advanced] What data does Zyda push to the Google Tag Manager Data Layer 🤔

To maximize the use of Google Tag Manager, you'll need to make use of additional data we send to GTM using GTM's data layer.

Simply put, it is additional information that is relevant to events (such as purchases or adding an item to a cart).

In this article, you will be able to set up the data layer event as per the latest update.

Please note that Zyda will keep adding events to maximize your use of GTM. So from time to time, check back if there are updates to this article.

If you haven't added GTM to your dashboard, read our How to setup Google Tag Manager, Google Analytics 4 article first.

As of 20/May/2022, if you have GTM enabled on your dashboard, we send the following events to the data layer:

Data layer event name	When we send it
page_view	Every time a page has been viewed
add_to_cart	Every time an item has been added to the cart
purchase	Once a client clicks purchase

Event name	Variables	Additional notes
page_view	No variables are sent	GTM automatically captures some variables (ex. page location/path)
add_to_cart	content_type currency = currency of the item value as the total price of the item contents as a list: item_id quantity item_variant item_name	content_type will always be "product" contents is sent as a list of the following: item_id = the product's id quantity = the number of items added item_variant = the variant name selected. will be "Regular" if there are no variants item_name = name of the product
purchase	content_type currency = currency of products value = the order total value num_items = the number of products orderNumber = the transaction number contents as a list for each product: item_id quantity item_variant item_name item_price	content_type will always be "product" contents is sent as a list of the following. Unlike add to cart, there will be a list for each product in the cart item_id = the product's id quantity = the number of items added item_variant = the variant name selected. will be "Regular" if there are no variants item_name = name of the product item_price = total price of the item