--- title: [Advanced] What data does Zyda push to the Google Tag Manager Data Layer 🤔 description: To maximize the use of Google Tag Manager, you'll need to make use of additional data we send to GTM using GTM's data layer. Simply put, it is additional information that is relevant to events (such a --- [Skip to content](https://help.zyda.com/en/advanced-what-data-does-zyda-push-to-the-google-tag-manager-data-layer#main-content) English Show submenu for translations ![1024px\_Zyda\_Mainlogo\_Black-8-1.png\]](https://help.zyda.com/hs-fs/hubfs/1024px_Zyda_Mainlogo_Black-8-1.png?height=40&name=1024px_Zyda_Mainlogo_Black-8-1.png) Open main navigation Close main navigation - English Show submenu for translations - [zyda.com](https://zyda.com/) [zyda.com](https://zyda.com/?hsLang=en) Advice and answers from Zyda Team - There are no suggestions because the search field is empty. 1. [Help Center](https://help.zyda.com/en?hsLang=en) 2. [Marketing](https://help.zyda.com/en/marketing?hsLang=en) 3. [Tracking & Social Media](https://help.zyda.com/en/marketing?hsLang=en#tracking-social-media) # \[Advanced\] What data does Zyda push to the Google Tag Manager Data Layer 🤔 **To maximize the use of Google Tag Manager, you'll need to make use of additional data we send to GTM using GTM's data layer.** Simply put, it is additional information that is relevant to events (such as purchases or adding an item to a cart). In this article, you will be able to set up the data layer event as per the latest update. --- Please notethat **Zyda** will keep adding events to maximize your use of GTM. So from time to time, check back if there are updates to this article.     If you haven't added GTM to your dashboard, read our **[How to setup Google Tag Manager, Google Analytics 4](https://help.zyda.com/en/how-to-setup-google-tag-manager-google-analytics-4?hsLang=en)** article first. --- As of 20/May/2022, if you have GTM enabled on your dashboard, we send the following events to the data layer: ### **Data layer custom events:** | **Data layer event name** | **When we send it** | | --- | --- | | page\_view | Every time a page has been viewed | | add\_to\_cart | Every time an item has been added to the cart | | purchase | Once a client clicks purchase | ### **Data layer variables sent with custom events:** | **Event name** | **Variables** | **Additional notes** | | --- | --- | --- | | page\_view | - **No variables are sent** | *GTM automatically captures some variables (ex. page location/path)* | | add\_to\_cart | - **content\_type** - **currency ***= currency of the item* - **value** *as the total price of the item* - **contents ***as a list:* - item\_id - quantity - item\_variant - item\_name | **content\_type **will always be "product" **contents ***is sent as a list of the following:* **item\_id **= the product's id **quantity **= the number of items added **item\_variant **= the variant name selected. will be "Regular" if there are no variants **item\_name **= name of the product | | purchase | - **content\_type** - **currency ***= currency of products* - **value** *= the order total value* - **num\_items ***= the number of products* - **orderNumber ***= the transaction number* - **contents ***as a list for each product:* - item\_id - quantity - item\_variant - item\_name - item\_price | **content\_type **will always be "product" **contents ***is sent as a list of the following. Unlike add to cart, there will be a list for each product in the cart* **item\_id **= the product's id **quantity **= the number of items added **item\_variant **= the variant name selected. will be "Regular" if there are no variants **item\_name **= name of the product **item\_price **= total price of the item | ### **Additionally, if the user has signed in. The following will also be added to the data layer as shown below:** - storeFrontUser - name - full name in lowercase - phoneNumber - phone number with + at start (ex. [+9651234567](tel:+9651234567)) - fn - first name only in lowercase - ln - last name only in lowercase - ph - phone number without + at start (ex. 9651234567) - [Orders](https://help.zyda.com/en/orders?hsLang=en) - [Customers](https://help.zyda.com/en/customers?hsLang=en) - [Menu](https://help.zyda.com/en/menu?hsLang=en#main-content) - [Option Groups](https://help.zyda.com/en/menu?hsLang=en#option-groups) - [Item tracking](https://help.zyda.com/en/menu?hsLang=en#item-tracking) - [Items](https://help.zyda.com/en/menu?hsLang=en#items) - [Marketing](https://help.zyda.com/en/marketing?hsLang=en#main-content) - [Vouchers](https://help.zyda.com/en/marketing?hsLang=en#vouchers) - [SMS Campaigns](https://help.zyda.com/en/marketing?hsLang=en#sms-campaigns) - [Tracking & Social Media](https://help.zyda.com/en/marketing?hsLang=en#tracking-social-media) - [Setup](https://help.zyda.com/en/setup?hsLang=en#main-content) - [Business Information](https://help.zyda.com/en/setup?hsLang=en#business-information) - [Branding](https://help.zyda.com/en/setup?hsLang=en#branding) - [Store Theme](https://help.zyda.com/en/setup?hsLang=en#store-theme) - [Business Locations](https://help.zyda.com/en/setup?hsLang=en#business-locations) - [Delivery New Version](https://help.zyda.com/en/setup?hsLang=en#delivery-new-version) - [Orders Management](https://help.zyda.com/en/setup?hsLang=en#orders-management) - [Integrations](https://help.zyda.com/en/setup?hsLang=en#integrations) - [Analytics](https://help.zyda.com/en/analytics?hsLang=en) - [OrderFast](https://help.zyda.com/en/orderfast?hsLang=en#main-content) - [Orderfast Wallet](https://help.zyda.com/en/orderfast?hsLang=en#orderfast-wallet) - [Orderfast Loyalty](https://help.zyda.com/en/orderfast?hsLang=en#orderfast-loyalty) - [User Info](https://help.zyda.com/en/orderfast?hsLang=en#user-info) - [Payment Gateways](https://help.zyda.com/en/payment-gateways?hsLang=en) - [Team](https://help.zyda.com/en/team?hsLang=en#main-content) - [Team users](https://help.zyda.com/en/team?hsLang=en#team-users) - [Verd](https://help.zyda.com/en/verd?hsLang=en#main-content) - [Verd Dispatch](https://help.zyda.com/en/verd?hsLang=en#verd-dispatch) - [Verd Network](https://help.zyda.com/en/verd?hsLang=en#verd-network) - [Billing & Plans](https://help.zyda.com/en/billing-plans?hsLang=en) - [Sales Report](https://help.zyda.com/en/sales-report?hsLang=en) - [General Troubleshooting](https://help.zyda.com/en/general-troubleshooting?hsLang=en) [![Zyda](https://help.zyda.com/hubfs/SVG_logo_ZydaArtboard%202-1.svg "Zyda")](https://zyda.com?hsLang=en) zyda.com Help Center Copyright © 2026, Zyda Technologies