What is Facebook conversion API?
It’s a tool provided by Meta (Facebook previously) that helps you send interaction data from your website — like purchases or any important actions — directly to Facebook, without relying entirely on the traditional Pixel. Learn more here .
Before, Facebook Pixel alone was used to track visitor activity. But with new privacy restrictions — like iOS updates and browser privacy settings — some data no longer reaches Facebook accurately.
That’s where the importance of Conversion API comes in. As it allows you to make sure that Facebook still receives complete and accurate data about important actions on your website — like purchases, sign-ups, or any key conversions — even if the customer has disabled tracking in their browser.
Connecting Facebook Conversion API Through Zyda
Normally, connecting your website to Facebook Conversion API isn’t that simple. It usually requires coding, server setup, and technical configurations.
But with Zyda… things are completely different!
We’ve made everything ready and easy for you, so you can activate the service without being a developer or having any technical background.
All you need to do is:
- Go to your store’s dashboard on Zyda
- Enter the info Facebook gives you (like your Pixel ID and Access Token)
- Click “Connect” — and you’re all set ✅
No need to worry about code or complex setup! 🙄
Zyda handles everything behind the scenes, so you can focus on your business and let your ad campaigns perform better.
💡 Simply put: Zyda makes it easy — one click and your conversion data is sent to Facebook accurately and securely.
Example: You have an online coffee website with Zyda, and you decide to launch a Facebook ad campaign to promote a special coffee product. 🎯 Your goal is simple: Encourage people to visit your website and get them to buy the product.
🚫 Without Conversion API:
- 1000 people saw your ad
- 100 people visited your website
- 10 people actually made a purchase
But… 7 out of those 10 buyers are using iPhones or browsers that block tracking (like Safari, or due to privacy settings). That means Facebook only sees 3 purchases 😓 So Facebook thinks your campaign isn’t performing well, which might lower the reach of your ads or make you pay more to reach the right audience. All because the data is incomplete.
✅ With Conversion API:
-1000 people saw your ad
- 100 people visited your website
- 10 people made a purchase
But now that you’ve activated Conversion API, your website sends the conversion data directly from the server to Facebook — so Facebook sees all 10 purchases 👌
📈 Results:
- Facebook accurately tracks who made a purchase
- It can now target similar people or even lookalike audiences based on your actual buyers
- Your campaign becomes more effective and reaches users who are more likely to buy
- You spend less on ads, because your conversion rate goes up
💡 More accurate data = better targeting = lower costs and higher results
To connect Facebook CAPI, follow the steps below:
1- Go to "Marketing"
2- Go to "Tracking & Social Media"
3- In order to connect Facebook Conversation API , you will have to connect Facebook Pixel and you can check "How to set Facebook pixel" in order to connect it
4- Click on "Connect" next to Facebook conversion API and paste the Facebook token code
How to get the Facebook token code
1- Go to business.facebook.com
2- Click on "All Tools"
3- Scroll down and click on "Events Manager"
4- On the left, click in "Data Sources"
5- Click on "Settings"
7- Copy the generated code
8- Paste the Facebook token code on Zyda’s dashboard & click on "Connect"
