What is Facebook conversion API?
Facebook's Conversions API creates a direct connection between your pixel on Zyda and Facebook's servers, which helps optimize ad targeting, decrease cost per action and measure results across Meta technologies.
It is a tool that helps improve your Facebook ad campaigns by collecting data more accurately and reliably. It enhances the effectiveness of your campaigns by tracking conversions more precisely, improving ad targeting, reducing costs, and achieving better results using accurate and secure data. Learn more here.
1- Go to "Marketing"
2- Go to "Tracking & Social Media"
3- In order to connect Facebook Conversation API , you will have to connect Facebook Pixel and you can check "How to set Facebook pixel" in order to connect it
4- Click on "Connect" next to Facebook conversion API and paste the Facebook token code
How to get the Facebook token code
1- Go to business.facebook.com
2- Click on "All Tools"
3- Scroll down and click on "Events Manager"
4- On the left, click in "Data Sources"
5- Click on "Settings"
6- Click on "Generate access token"
7- Copy the generated code
8- Paste the Facebook token code on Zyda’s dashboard & click on "Connect"
