What is Facebook conversion API?
Facebook's Conversions API creates a direct connection between your pixel on Zyda and Facebook's servers, which helps optimize ad targeting, decrease cost per action and measure results across Meta technologies Learn more here
1- Go to "Marketing"
2- Go to "Tracking & Social Media"
3- In order to connect Facebook Conversation API , you will have to connect Facebook Pixel and you can check "How to set Facebook pixel" in order to connect it
4- Click on "Connect" next to Facebook conversion API and paste the Facebook token code
How to get the Facebook token code
1- Go to business.facebook.com
2- Click on "All Tools"
3- Scroll down and click on "Events Manager"
4- On the left, click in "Data Sources"
5- Click on "Settings"
6- Click on "Generate access token"
7- Copy the generated code
8- Paste the Facebook token code on Zyda’s dashboard & click on "Connect"
