Home Your online store and app Build your store's home page

Build your store's home page

Last updated on Oct 20, 2026

For: Owners, Operations, Marketing
Where: Setup > Storefront > Editor > Home page
Available: Web dashboard · All countries

By default, your store opens on your menu. You can open it on a home page you design instead: a large banner, your best collections, your story and your branches.

How it works

You set this in two sections of the editor, under Home page:

  • Landing: what customers see first, and what they do before they browse.
  • Home page: the sections on your custom home page, and your best sellers.

Under Landing, What customers see sums up your choices in one sentence and a list of steps, such as "Customers land on your homepage. They open the menu when they're ready."

Landing: the Homepage choice and What customers see

Choose what customers see first

  1. Go to Setup > Storefront > Editor and open Home page > Landing.
  2. Choose your settings:
    • Custom homepage: on to open on the home page you build. Off to open on your menu.
    • Require customers to choose a branch before browsing the menu: on if your branches have different menus, prices or items. Customers pick a branch first. With one branch, this does nothing.
    • Homepage: Menu first, or Brand hero for a large banner of your brand with your menu right below it.
  3. Read What customers see.
  4. Select Publish.

These settings save as you change them. They go into your unpublished changes.

Add a video behind your brand

With Brand hero, you can add a video that plays behind your brand.

  1. Under Homepage, choose Brand hero.
  2. Under Background video, select Upload video and pick the file. Or select Paste a link instead and paste an https link that ends in .mp4 or .webm.
  3. Optional: under Phone video (optional), upload a lighter portrait video for phones. Without it, phones play the computer video.
  4. Select Publish.

The video always plays without sound, again and again. For a good video:

  • Keep it 6 to 15 seconds long. Start and end on the same shot.
  • Keep text and logos out of it. Your brand shows on top.
  • Computer: landscape 16:9, 1920 × 1080, MP4, up to 10 MB.
  • Phone: portrait 9:16, 1080 × 1920, MP4, up to 6 MB.

A video longer than 30 seconds cannot be used. The editor also warns you when a video is too small, the wrong shape, or a length other than 6 to 15 seconds.

Build your home page from sections

  1. Turn on Custom homepage in Landing.
  2. Open Home page > Home page.
  3. Select Add section and choose a section.
  4. Fill in its settings. The text boxes are in the language you chose above the preview. Switch to the other language and fill them in again.
  5. Under Appearance, choose the width, the background colour and the space above and below.
  6. Use the arrows to move a section up or down. Select the remove icon to delete it.
  7. Select Save, then Publish.

Home page sections: the list of sections and Add section

The sections you can add:

Section What it shows
Hero A full-width banner with a heading and a button. Add up to 6 Slide blocks for a slideshow.
Featured collection The products of one category.
Tabbed collections Up to 6 categories as tabs, each with its products and a "View all" link.
Text A heading and a paragraph.
Multicolumn Up to 6 cards with a picture, a heading and text, such as your story or what makes you different.
Image with text One picture beside a heading, a paragraph and a button.
Call to action A heading and a button to a web or email link, such as WhatsApp.
Branches Up to 12 branch cards with a picture, address, opening hours and map link.
FAQ Up to 30 questions and answers that open when tapped.
Contact form A form for name, phone and message that opens WhatsApp or email.

On your store: a Hero banner with a heading and a button

Add pictures to a section

  • Drag a picture onto the box, or select it to upload one. Use an image file under 10 MB.
  • Or paste the link of a picture.

Show your best sellers

In Home page > Home page, turn on Display Best Selling products. Your store then shows your top-selling products on your menu page. This saves as you change it.

Rules and limits

  • The sections show on your store only when Custom homepage is on and you saved the sections.
  • Brand hero replaces the custom home page on your website. Your menu shows right below the banner.
  • Button links must start with https://, mailto: or be a link inside your store.
  • A Hero button can go to your menu or to one category.

Common questions

I added sections, but my store still opens on the menu. Why?

Turn on Custom homepage in Landing, then select Publish.

Can I use the same sections on other pages?

Yes. Your own pages use the same sections. See Add pages to your store.

Where do I add a top bar or a popup?

In Grow > Banners. See Show a banner or popup on your store.

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