For: Owners, Operations, Marketing
Where: Grow > Campaigns
Available: Web dashboard · All countries
A campaign is worth sending again only if it brought more sales than it cost. The campaigns list shows both, for every channel.
How it works
Grow > Campaigns shows a card for each channel at the top:
- SMS: your credit balance, with Buy credits.
- WhatsApp: your number, and how many messages it can send a day.
- Push notifications: how many customers you can reach.
Below is every campaign with its results.
Read the columns
| Column | Meaning |
|---|---|
| Messages sent | For WhatsApp, also how many were delivered and read. |
| Sales | Orders a customer placed within 7 days of getting the message. Updated once a day. |
| Cost | SMS: credits used times the price per credit. WhatsApp: Billed by Meta. Push: Free. |
| Return | Sales divided by cost. 3.6× means 3.6 KWD of sales for each 1 KWD spent. |
You need permission to view sales to see the money columns.
Select a campaign's name, or … then View details, for more: orders, voucher uses and voucher sales.
Statuses
| Status | Meaning |
|---|---|
| Active / Sending | Sending now. |
| Scheduled | Starts on its date. |
| Deactivated / Paused | Stopped. You can start it again. |
| Completed | Sent to everyone, reached its limit, or ended. It cannot start again. |
| Draft | Saved, not sent. |
An SMS campaign stops when credits reach zero. It shows "Stopped: no credits". Buy credits, then select Activate.
A WhatsApp campaign pauses by itself when many messages fail, often because Meta billing is not set up. Fix the cause, then select Resume.
Manage a campaign
Select … on a campaign:
- Activate or Deactivate (SMS and push), Pause or Resume (WhatsApp).
- Edit (SMS only): change the start and end dates. You cannot move the start after messages went out.
- Delete: this cannot be undone.
Filter the list by Status or Channel.
Common questions
Does a campaign's sales count orders without the code?
Yes. Any order within 7 days of the message counts in Sales. Orders with the campaign's code also count in Voucher sales in the campaign's details, even after 7 days.