For: Owners, Operations, Marketing
Where: Grow > Offers > Add offer > How customers get it
Available: Web dashboard · All countries
Some customers never type a code. An automatic offer reaches them anyway. This article explains how automatic offers and codes behave, and which one a customer gets when several fit.
Automatic or code
| Automatic | Code | |
|---|---|---|
| How customers get it | It applies to every order it fits. | The customer types or taps the code, or opens your shared link. |
| Where customers see it | On your store and in the cart, marked Applied automatically. | On your store if you list it, or wherever you share the code. |
| Good for | Free delivery over a spend, bigger baskets, quiet hours. | Partners, campaigns, a reason to come back. |
You choose under How customers get it when you create an offer. You cannot switch it later.
When more than one offer fits
Every offer is one of three kinds:
- Item offers: a discount on chosen items, buy X get Y, or a free item.
- Order offers: money or a percentage off the order.
- Delivery offers: free delivery.
An order can get one offer of each kind. For example: one free item, 10% off the order, and free delivery.
If two offers of the same kind fit, the customer gets the one that saves them more. If a code loses to an automatic offer, the customer sees "Your code is not used: an automatic offer saves you more". The code is not counted as used.
Rules and limits
- A store can have up to 10 live automatic offers.
- An automatic offer cannot be limited to delivery zones. Use a code for that.
- Stores that send orders to a POS cannot have automatic offers yet.
- A loyalty reward and a promo code cannot be on the same order. A reward also turns off automatic offers for that order.
- Wholesale (business) orders get no offers.
Common questions
A customer typed my code and it said it was not used. Why?
An automatic offer of the same kind saved them more. They still got the better discount.
Can I hide an automatic offer from my store?
No. Automatic offers always show as applied automatically. Offers for some customers only, such as new customers, are not listed, but they still apply.