Read your Home page
For: Owners, Operations, Marketing, Finance, Branch staff
Where: Home
Available: Web dashboard · All countries
A sales total tells you a week was slow, but not why. Home puts your sales, your customers' path to an order, your
service and your branches on one page, each next to the period before.
How it works
Home opens on the last 7 days. Every number is compared with the period before it, so you see what went up and what went
down.
From the top, Home shows:
1. Needs you: what is costing you orders now. See Fix what needs you on Home.
2. The tiles: your main numbers.
3. Visit to doorstep: where customers drop off.
4. Where visits come from and Visits by hour.
5. Dishes by add rate and Orders by ad network.
6. Service: how fast you accept and deliver.
7. Reviews: ratings and comments.
8. Branches: one row per branch.
Hold the pointer over a number's name to read what it counts. On a touch screen, tap the name.
The tiles at the top of Home, with the period and the branch
Choose the period and the branch
1. Open Home.
2. At the top right, choose a period: Today, 7 days, 30 days or Custom.
3. For Custom, pick a start date and an end date, then apply them.
4. If you have more than one branch, select Branch and choose one branch, or All.
The line under the title says which dates you see and what you compare them with, for example "13–19 Oct, compared
with 6–12 Oct".
Today is a live view of the day so far. See See how today is going.
The tiles
| Tile | What it counts | |---|---| | Conversion | Visits to your store website that placed at least one order, out of
all visits. | | Net sales | Item sales after item discounts and promo codes. Delivery and service fees are not included.
| | Average order | Net sales divided by the number of orders. | | First orders | Orders that were a customer's first
order at your store. A customer is a phone number. | | Repeat rate | Orders from customers who ordered before, out of
all orders. |
Each tile shows the change from the period before, and a small chart.
- If you have your own store app, Net sales says how much came from the app. If you take phone orders, it splits sales
into website, app and phone.
- If visits came from ads, Conversion shows the rate for ad visits and for the others.
- Not measured yet means Zyda has no visit data for your store yet.
Visit to doorstep
This card follows customers from a visit to a delivered order. It has two parts:
- From visit to order: Visits, Carts, Checkout and Placed an order.
- From order to doorstep: Web orders, Accepted, Fulfilled and On time.
Each step shows how many reached it, the share of the step before, and how many you lost. The grey line is the period
before. When a step's share fell by 2 points or more since the period before, Home outlines the step that fell most.
Under Checkout, Unpaid checkouts counts online payments that were Declined or where the customer Left without paying.
Under Accepted, you see the top reason for cancelled orders.
If you have your own store app, choose Online, Website or App to see one channel.
Visit to doorstep, from visits to orders placed
Where visits come from
This table lists where your visits came from, such as Instagram, Google or WhatsApp. For each source, you see the
visits, their conversion against your store average, the orders and, if you can see sales, the sales.
If your links carry campaign names, choose By campaign to see each campaign.
Visits by hour shows when people visit your store. An outlined hour means a branch was busy during it.
Where visits come from, with each source's visits, conversion and orders
Dishes and ad networks
- Dishes by add rate lists the dishes most often added to the cart after a customer opens them, and the dishes least
often added.
- Orders by ad network shows the orders from each ad network. Select a network to see its campaigns.
Each card shows only when Zyda has enough data.
Service
Service shows how fast you serve: Time to accept, Delivery time, On time, Time to find a driver and Driver wait at
branch. It also shows Cancelled orders with their reasons, and how long branches were busy.
On time counts only deliveries that a driver marked delivered. It says how many deliveries the driver did not time.
For more about delivery times, see Check how delivery is doing.
Reviews
Reviews shows the Order rating, the Delivery rating and customer comments, lowest rating first. Select See all to open
your reviews. If reviews are off, select Turn on reviews.
Branches
Branches has one row per branch: sales, orders, how long it was busy, its rating and whether it takes orders now.
A branch shows its average rating once it has enough ratings in the period. Until then, it shows how many it has, for
example "3 of 5 ratings".
The Branches table: sales, orders and busy time for each branch
Rules and limits
- Money shows only if your role can see sales. Without it, you see Conversion, First orders and Repeat rate, and no
sales columns.
- Branch staff see only the branches they are assigned to. Owner, Operations, Marketing and Finance can choose All.
- Custom dates end yesterday at the latest, and cover 92 days at most.
- Visits, conversion and sources count your store website. Visits are counted for the whole store, not per branch.
- Orders count every channel: website, app and phone.
Common questions
Why don't I see my sales on Home?
Your role does not include sales. Ask the store owner to change your role in Setup > Team.
Home says "No branch assigned". What do I do?
Home shows the branches you work in, and you have none. Ask the store owner to add you to a branch.
Why do Home's numbers differ from the Sales page?
Home's net sales leave out delivery and service fees. Check that both pages use the same dates and branch. For more
detail, see Read your sales overview.
Related articles
- Fix what needs you on Home
- See how today is going
- Read your sales overview
- Check how delivery is doing